5 Virtual Salon Receptionist Solutions You Never Knew You Needed

For salons, revenue hinges on calls and appointments. But many salons have an expensive phone answering problem. 

On average, salons fail to answer 10-25 calls per day. That amounts to hundreds (even thousands) of dollars in lost revenue each week. 

Virtual salon receptionists can answer missed calls so you don’t lose customers and free salon staff to focus on servicing their clients and perfecting their craft. 

Beyond answering calls and recording messages, some creative virtual salon receptionist solutions also exist to elevate the customer experience and differentiate your salon. 

Where Salons Struggle With Client Communication 

Salons are unique operations. Often, stylists or technicians are actually independent contractors who rent space from the owner and wear multiple hats. 

Because of these dynamics, salon communication tends to break down in a few ways:

• Salon receptionists are too busy to answer the phone: When salons do have full-time receptionists, they typically manage and confirm appointments, sell retail products, assist customers, order supplies and handle client communication. Depending on the size of the salon, they could also help with hiring and training new staff. Managing so many responsibilities means it’s impossible to answer every phone call, especially during peak times. 
• Few salons can afford full-time receptionists: For most beauty salons, hiring a dedicated receptionist is too expensive. The stylist, manager or owner often fills this role, answering the phone and greeting and transacting clients. During times of high traffic, stylists must choose between missing calls and potential revenue or ignoring paying clients. 
• Technicians use their personal cell phones: Because stylists act as their own business units, they typically communicate with clients on their personal cell phones. Owners lose sight into these conversations and can’t forward clients to their stylists when they call the salon, creating a fragmented customer experience.
  

5 Virtual Salon Receptionist Solutions

Hair appointments are highly personal. Most patrons call the salon or text their stylists directly to schedule an appointment. But when the weekend rush hits, callers get sidelined. 

Simple upgrades in your business communication system can maximize your answered calls while maintaining a high level of customer service.

One immediate solution is virtual salon receptionists. These services often vary in features and options that may appeal to select salon owners. 

When weighing your options, consider these five virtual salon receptionist features that will make your business more efficient. 

1. Automated Text Messaging

SMS is a natural fit for salons, especially with a booming generation of texters. 

Customers are accustomed to texting and chatting with businesses; 78% of people wish they could have a text conversation with a company. And texts get read, too. The open rate for text messages is 98%, with 90% read within three seconds. 

Automated SMS gives customers immediate assistance so you can focus on delighting in-store clients. Instead of waiting for you to call them back, customers get instant answers to questions or receive links to schedule appointments digitally. 

Answering services like Numa text back callers and automatically respond to common questions, allowing stylists to serve more customers. Numa also transcribes voicemails, so receptionists can filter quickly through spam calls and focus their time on serving customers.

2. 24/7 Service (Live or Automated)

Typical salon hours are 10 a.m. to 6 p.m. But that doesn’t mean customers only call within that time frame. Without a 24/7 answering service, you’re missing most of these calls and revenue opportunities.

Not all answering services offer 24/7 support. So if you want to be available to customers any time of day, be sure to select a service with this feature. 

By implementing a 24/7 virtual receptionist service, you will never leave your customers in the dust (or force your stylists to field calls and texts at all hours).